Honda CRV 2010 High Class Performance

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Posted by admin | Posted in Honda CRV 2010 | Posted on 08-03-2010

Honda Australia has launched a new advertising campain for the Honda 2010 CRV people mover, centred around a television commercial shot over two nights in a high rise Sydney car park. The commercial featuring confetti snowballs, acrobats, dancing half-time oranges, a mountain goat, ski lift and kayaker, is supplemented by online, print, outdoor and point of sale advertising. The tag line for the campain is “Imagine where it Could Take You”.

Anderson describes the shoot as “lots of fun and play”, referrin to use of forced perspective, miniatures, prop-builds, a hairdryer powered by a man inside. “It was a huge production, with a set build of over three weeks, some 40-odd crew installed every scene imaginable – from a terrace house street scene, to a theatre, to even a winter wonderland. And all this happened within the car park’s height limitation of 2.1 metres. Each scene was then played out with the help of over 20 actors and stagehands.”

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